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Taffy is one of the most hated candies by dentists. And people famously hate the dentist.   So, we present Laffy Taffy as the new leading spokesperson against dentists.
Student Work @ VCU Brandcenter 

Made with Lexi Dixon (CW)


STATION DOMINATION


Instead of traditional out-of-home ads, this campaign plays off of “dentist” ads that have been vandalized by Laffy Taffy  










BRAND ACT

If people call the number above from the subway station, they’ll be entered to win one of our Laffy Taffy dental hygiene kits.



























On National Dentist’s Day (March 6th) we’ll send the kits to dentist influencers.
























We’ll also comment on people‘s dentist horror storytime videos and send them our dental hygiene kit.


SOCIAL CONTENT

9 out of 10 dentists hate taffy. We found the 10th dentist.



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