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First semester at Brandcenter. Built a brand from scratch. Introducing Squirrel Food: a functional peanut butter snack that makes daily supplementation effortless. 

Student Side Hustle Project @ VCU Brandcenter 

Made with Gabriella Mohr (CW), Star Pierce (ST), 
Laurence Walker (ST) and Benjamin Bailey (CBM)






VISUAL IDENTITY


BRAND MASCOT



HIBERNATION
FLAVORS

FOCUS FLAVORS



Who better to partner with than our local celebrity squirrels, 
Nutzy & Nutasha from the Richmond Flying Squirrels?



Nutzy & Nutasha starred in this lead-in video to our final presentation.





SOCIAL
CONTENT









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